Saturdays Surf NYC is one of those brands that flies so beneath the radar of high-end fashion fans that you’d need to use sonar to find it. The surf/clothing/coffee brand really has it all figured out though, if you ask me. It’s carved out such a strong niche that even if you don’t like the clothes, you know it for somebody. That’s vital. There are many angles to the Saturdays hive, but whether it’s fashion, surfing or just hanging out, they’re all equal. The clothes aren’t bad either. They’re minimal, no fuss garments that can usually be had at J.Crew prices with a bit more “fashion” credibility to them. For Fall 2015 (not necessarily F/W apparently), it’s about simple bombers, hoodies and overshirts in mostly greyscale, with some tan tones mixed in. If you’re big on patterned shirting, Saturdays has you more than covered in that regard. It’s the sort of situation where you think you just want to browse or grab a cup of coffee, but you somehow end up with your new favorite sweatshirt. No harm done.
Saturdays Surf NYC’s Fall collection should be dropping into the store later this month.
Via Four Pins