NASA Graphics Standards Manual, Reissued

 

The tale of NASA’s two logos recently resurfaced, bringing to light a battle won, or lost—depending on who you speak to. During the Nixon administration, US government agencies were pushed to undertake visual makeovers through the “Federal Design Improvement program.” This eventually led to NASA’s rebranding, with a minimalist red logo (nicknamed the Worm) created by designers Richard Danne and Bruce Black­burn. If the sleek rendering doesn’t look familiar, it’s because the change didn’t stick: after almost two decades, NASA reverted back to its original blue “Meatball” insignia.

For graphic designers (and admirers) who’ve mourned the Worm’s passing, however, there’s some particularly joyous news. The 1975 NASA Graphics Standards Manual created by Danne and Black­burn will be reissued in a hardcover form to the general public—scanned directly from Danne’s personal copy. This ring-binder of pages introduced the Worm logotype and included “instructions on designing every aspect of NASA’s new identity”—from color swatches and uniform patches to vans and spacecraft. If this sounds familiar, it’s because it’s the same duo (Jesse Reed and Hamish Smyth) who successfully reissued the New York City Transit Authority Graphics Standards Manual, a 1970 graphic design treasure created by Massimo Vignelli and Bob Noorda that would shape the visual NYC subway experience for riders.

The 1975 NASA Graphics Standards Manual reissue will only be available via Kickstarter—already surpassing its goal on day one—but you still have more than month left to reserve your hardcover. There’s only one reward, and it costs $79.

Via Coolhunting.

9 Essex Street East
Temple Bar
Dublin 2
Ireland
Phone (01) 670 6403
Email info@indigoandcloth.com
Opening hours: Mon-Sat 10-6pm, Sun 12-4pm
Twitter Feed
© Indigo & Cloth 2015

Newsletter