The other letter
This could be a whopper long post on brands and content but it won’t be. As we approach Christmas, its an interesting time to share something like this IKEA commercial. We also wait with bated breath to see what John Lewis have come up with this year. Only great advertising works and it works because people want to share it, not because they have done a great job ‘disrupting’ your leisure time. I think of Guinness and their Rugby World Cup adverts and how they share stories. Im not sure you really call this IKEA film an advert but then again, next thing you know … you’re in there shopping and talking about this film at the same time. Enjoy.