This season’s identity is inspired by the visual art genre, Vanitas. A vanitas is a symbolic work of art showing the transience of life, the futility of pleasure and the certainty of death, often contrasting symbols of ephemerality and death. The identity draws a parallel between these symbols and to our seasonal collections, beginning and ending every few months. The colour palette is inspired from our Autumn/Winter 18 collection.
With each fashion season, we create a unique graphic design identity for in-store and online use.
- Autumnal, opulent, rich tones – deep purple, mustard, rust, burgundy, dark teal, brown etc.
- Dried flowers, still life objects – fruit, books etc.
- Store Cards