AW18 Identity – Vanitas

This season’s identity is inspired by the visual art genre, Vanitas. A vanitas is a symbolic work of art showing the transience of life, the futility of pleasure and the certainty of death, often contrasting symbols of ephemerality and death. The identity draws a parallel between these symbols and to our seasonal collections, beginning and ending every few months. The colour palette is inspired from our Autumn/Winter 18 collection.

With each fashion season, we create a unique graphic design identity for in-store and online use.  


  • Autumnal, opulent, rich tones – deep purple, mustard, rust, burgundy, dark teal, brown etc.


  • Dried flowers, still life objects – fruit, books etc.


  • Poster 
  • Store Cards 
  • Sticker 


9 Essex Street East
Temple Bar
Dublin 2
Phone (01) 670 6403
Opening hours: Mon-Sat 10-6pm, Sun 12-4pm
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